Zenon Hemp Farm – your business white label manufacturer
What are white labels in business?
White labeling is when one company buys products from another company, mostly from the manufacturer, and rebrands them into its own. The company that sells the final product to the consumer is usually not involved in manufacturing. With this strategy, the company can ask another company to manufacture products for it, and in turn, it will rebrand and resell them as its own to its target audience.
What are the benefits of white labeling?
White labels simply allow you to quickly spin a business around an existing product. Many companies use this strategy when they want to offer consumers a wider range or simply do not want to compete with the manufacturer. Quite often, when a manufacturer sells its own products, consumers most likely want to buy from first hand, that is, from the manufacturer, not the retailer. So white labeling is a way to sell the same products under different brands and invest in things other than manufacturing like personal touch through branding, great website, personalized shopping and unique packaging, etc.
White label manufacturer
It's worth thinking about while labeling if you:
- want to start your business quickly, it means jumping on a trending product.
- want to start a business without a big upfront investment, but don't have an idea for a unique product.
- are not interested or do not have the ability or skills to manufacture or produce products yourself.
- want to monetize your own personal or influencer brand with merch?
Why Choose a White Labeling?
White labeling isn‘t any new strategy to do or grow business. And there are several reasons why manufacturers offer white labels and sellers use this option. For manufacturers:
- The main priority is production.
For producers who focus only on production and do not want to invest a lot of money in marketing and development of their brand. - Fully use of existing production capacity.
Greater production capacity than current sales. So white labels are an additional sales channel that allows manufacturers to fully use their production capacity.
For sellers:
- Risk minimization.
Starting your own business always involves some risk, but if you have white-label products, you can minimize that risk to some extent because you are not investing as much money in developing a new product. Choosing a white-label product from a reputable company minimizes the risk to almost zero. If you are not satisfied with the selected manufacturer, you can choose another without jeopardizing your entire business. Of course, other factors such as marketing, branding, etc. are important for business success.
- Cost-effective.
It is quite similar to the reason above, but the business is about cost and risk. So, the other of the main reasons for using white-label products is that it is a cost-effective way to start a business. With a white-label product, you don't have to worry about upfront costs for product development, manufacturing and other processes that producing involves, which can be a big advantage, especially for small businesses.
- More flexibility.
White-label products offer more flexibility than developing your own product. While you have less control over the production process, you still have a lot of control over how the product is presented to customers: choosing packaging, branding, and marketing. This means you can tailor the product to your target market and create a unique product for your brand.
- Lower minimum order quantities.
White labeling means that the producer is working at full capacity, with maximum production batches, which saves on production costs. Therefore, it is likely that the manufacturer will be able to offer you the goods cheaper than if you produced them yourself and in lower minimum order quantities.
- Better product quality control.
Manufacturers offering white labeling are mostly proven and experienced companies that have been operating on the market for some time and know all the processes that ensure the quality of products. So, a white label manufacturer usually has a team of quality control experts who can ensure that the product meets your and the market's standards as the company can be a white label for many companies.
- Entering the market faster.
It takes time to enter the market. If you do everything from scratch it can take months or even years. Using white labeling is like a shortcut to entering the market with an already good product. The manufacturing process is already there; you're simply re-branding an existing product. So, if you want to get your product to market quickly, white labels can be a great option.
Is white labeling legal?
To legally sell white-label products under your own brand, you must craft a manufacturing, branding, and sales agreement with the white-label manufacturer. Like all commercial contracts, these contracts should be concluded with the help of a specialized lawyer. As mentioned above, creating your own brand without producing yourself is not a new strategy. Everything should be done according to the law so that both sides of the interest are satisfied with the results.
Choose Zenon Hemp Farm as your reliable white label manufacturer
Zenon Hemp Farm focuses on production. We put a lot of effort into growing and cultivating the best quality cannabis plants. That's why we produce premium hemp products such as hemp tea, hemp flower tea, hemp seed oil, CBD oil, etc.
The Zenon hemp farm has been a producer since 2014, and we are the ECO farm that guarantees the quality of our products. We are experienced partners for companies and individuals around the world. Year after year, we expand the areas of hemp cultivation and offer more and more raw materials and finished products on the market.
According to data from 2023, a large spike in demand in the hemp market is expected due to the extremely growing interest in hemp products. As more people discover the health benefits of hemp products, retailers are looking for ways to better serve the growing market.
Do you sell health-promoting products and want to expand your assortment with the highest-quality hemp products? Maybe you want to start your own business and use the benefits of a white-label solution.
Drop us a line and we will discuss the possibilities of cooperation.
