White labeling is when one company buys products from another company, mostly from the manufacturer, and rebrands them into its own. The company that sells the final product to the consumer is usually not involved in manufacturing. With this strategy, the company can ask another company to manufacture products for it, and in turn, it will rebrand and resell them as its own to its target audience.
White labels simply allow you to quickly spin a business around an existing product. Many companies use this strategy when they want to offer consumers a wider range or simply do not want to compete with the manufacturer. Quite often, when a manufacturer sells its own products, consumers most likely want to buy from first hand, that is, from the manufacturer, not the retailer. So white labeling is a way to sell the same products under different brands and invest in things other than manufacturing like personal touch through branding, great website, personalized shopping and unique packaging, etc.
It's worth thinking about while labeling if you:
White labeling isn‘t any new strategy to do or grow business. And there are several reasons why manufacturers offer white labels and sellers use this option. For manufacturers:
To legally sell white-label products under your own brand, you must craft a manufacturing, branding, and sales agreement with the white-label manufacturer. Like all commercial contracts, these contracts should be concluded with the help of a specialized lawyer. As mentioned above, creating your own brand without producing yourself is not a new strategy. Everything should be done according to the law so that both sides of the interest are satisfied with the results.
Zenon Hemp Farm focuses on production. We put a lot of effort into growing and cultivating the best quality cannabis plants. That's why we produce premium hemp products such as hemp tea, hemp flower tea, hemp seed oil, CBD oil, etc.
The Zenon hemp farm has been a producer since 2014, and we are the ECO farm that guarantees the quality of our products. We are experienced partners for companies and individuals around the world. Year after year, we expand the areas of hemp cultivation and offer more and more raw materials and finished products on the market.
According to data from 2023, a large spike in demand in the hemp market is expected due to the extremely growing interest in hemp products. As more people discover the health benefits of hemp products, retailers are looking for ways to better serve the growing market.
Do you sell health-promoting products and want to expand your assortment with the highest-quality hemp products? Maybe you want to start your own business and use the benefits of a white-label solution.
Drop us a line and we will discuss the possibilities of cooperation.